Privacy policy
Privacy Policy
At Genuine Suede, operated by Genuine Suede LLC, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit genuinesuede.com, place an order, communicate with us, or otherwise interact with our services.
By using our website or purchasing from Genuine Suede, you acknowledge the practices described in this Privacy Policy.
For privacy-related questions or requests, contact us at:
1. Information We Collect
Depending on how you interact with Genuine Suede, we may collect the following categories of personal information.
Contact Information
This may include:
- Name;
- Billing address;
- Shipping address;
- Email address;
- Telephone number.
Order and Transaction Information
This may include:
- Products purchased;
- Order number;
- Purchase history;
- Returns and exchanges;
- Refund information;
- Shipping information;
- Transaction status;
- Customer service communications.
Payment Information
Payments may be processed through Shopify Payments or other payment providers available at checkout.
Depending on the payment method selected, payment information may include:
- Card type;
- Billing details;
- Payment authorization information;
- Transaction identifiers;
- Partial payment card information.
Genuine Suede does not generally receive or store complete payment card numbers when payments are securely processed by third-party payment providers.
Account Information
If account features are available, we may collect:
- Login credentials;
- Account preferences;
- Saved addresses;
- Order history;
- Customer profile information.
Device and Usage Information
When you access our website, certain information may be collected automatically, including:
- IP address;
- Browser type;
- Device type;
- Operating system;
- Pages viewed;
- Referring URLs;
- Approximate geographic location;
- Date and time of website activity;
- Interaction with website features;
- Cookie and similar technology identifiers.
Customer Support Information
When you contact us, we may collect information contained in your message, including:
- Order details;
- Photos;
- Videos;
- Product concerns;
- Delivery information;
- Return or refund requests;
- Other information you voluntarily provide.
2. How We Collect Personal Information
We may collect personal information:
- Directly from you;
- Automatically through our website;
- From Shopify;
- From payment processors;
- From shipping and logistics providers;
- From fraud prevention and security providers;
- From advertising and analytics partners;
- From other service providers that help us operate our business.
3. How We Use Personal Information
We may use personal information for legitimate business purposes, including to:
- Process and fulfill orders;
- Process payments;
- Confirm transactions;
- Arrange shipping and delivery;
- Provide tracking information;
- Manage returns, refunds, and exchanges;
- Communicate with customers;
- Provide customer support;
- Prevent fraud and unauthorized transactions;
- Verify orders;
- Improve our products and services;
- Maintain and improve our website;
- Analyze website performance;
- Personalize shopping experiences;
- Measure marketing effectiveness;
- Send promotional communications where permitted;
- Comply with legal and regulatory obligations;
- Protect our rights, customers, and business.
4. Shopify
Our online store is hosted through Shopify.
Shopify provides the e-commerce platform that allows us to offer our products and services to customers.
As part of operating the store, Shopify may collect and process personal information about customers in accordance with its own privacy practices.
Shopify may process information necessary for:
- Website operation;
- Checkout;
- Payment processing;
- Order management;
- Fraud prevention;
- Analytics;
- Customer authentication;
- Security.
Your information may be processed through Shopify systems and infrastructure located in various countries.
5. Shopify Payments and Payment Processing
We may use Shopify Payments and other payment methods made available through Shopify.
Payment processors may collect and process personal information necessary to complete your transaction, including:
- Payment details;
- Billing information;
- Transaction identifiers;
- Fraud-prevention information.
Payment providers process this information under their own privacy and security policies.
Genuine Suede does not sell payment card information.
6. Cookies and Similar Technologies
We may use cookies, pixels, tags, local storage technologies, and similar tools to operate and improve our website.
These technologies may be used to:
- Keep the website functioning properly;
- Remember shopping cart contents;
- Remember customer preferences;
- Authenticate users;
- Analyze website traffic;
- Understand customer behavior;
- Improve website performance;
- Prevent fraud;
- Measure advertising performance;
- Display relevant advertising where permitted.
Some cookies are essential for the operation of the website.
Other cookies, such as analytics or advertising cookies, may be subject to consent requirements depending on your location.
Where required by applicable law, we will request consent before using non-essential cookies.
7. Analytics
We may use analytics services to understand how customers use our website.
Analytics information may include:
- Pages visited;
- Session duration;
- Device information;
- Approximate location;
- Referral source;
- Website interactions.
We use this information to improve website usability, marketing, product offerings, and customer experience.
8. Advertising and Marketing
Where permitted by law, we may use personal information to provide marketing communications and measure advertising performance.
This may include working with advertising platforms such as:
- Google;
- Meta;
- Other advertising and marketing technology providers.
These providers may use cookies, pixels, or similar technologies to understand interactions with advertisements and our website.
Where required, advertising technologies will only be used after obtaining appropriate consent.
You may opt out of marketing emails at any time by using the unsubscribe option included in the message or by contacting:
Transactional communications relating to orders, payments, returns, deliveries, or customer service are not marketing communications and may still be sent when necessary.
9. When We Share Personal Information
We may share personal information with trusted third parties when necessary to operate our business.
These parties may include:
- Shopify;
- Shopify Payments;
- Payment processors;
- Shipping carriers;
- Fulfillment providers;
- Warehousing providers;
- Customer support systems;
- Analytics providers;
- Marketing platforms;
- Fraud prevention services;
- IT and hosting providers;
- Professional advisers;
- Legal authorities when required by law.
We only disclose information reasonably necessary for the relevant service or purpose.
10. We Do Not Sell Personal Information for Money
Genuine Suede does not sell personal information in exchange for money.
Certain privacy laws may define some advertising or data-sharing activities more broadly as a "sale," "sharing," or use for targeted advertising.
Where applicable, customers may have the right to opt out of those activities.
11. Shipping and Fulfillment Partners
To deliver purchases, we may provide necessary personal information to shipping and fulfillment providers.
This may include:
- Customer name;
- Shipping address;
- Telephone number;
- Email address;
- Order details;
- Delivery instructions.
These providers may use the information only as necessary to perform logistics, customs, delivery, or related services.
12. Fraud Prevention and Security
We may process information to detect and prevent:
- Fraud;
- Unauthorized transactions;
- Account abuse;
- Payment misuse;
- Security threats;
- Suspicious orders.
This may include analysis of transaction information, device information, IP addresses, payment behavior, and order patterns.
We may delay, review, or cancel transactions where reasonably necessary to prevent fraud or protect customers and our business.
13. Legal Bases for Processing
Where applicable laws such as the General Data Protection Regulation (GDPR) or United Kingdom data protection law apply, we process personal information based on one or more lawful bases.
These may include:
Performance of a Contract
Processing necessary to:
- Process your order;
- Accept payment;
- Ship products;
- Manage returns or refunds;
- Provide customer service.
Legitimate Interests
Processing necessary for legitimate business interests such as:
- Fraud prevention;
- Website security;
- Improving our services;
- Business administration;
- Understanding website performance.
We consider customer privacy rights when relying on legitimate interests.
Consent
We may rely on consent for:
- Certain marketing communications;
- Non-essential cookies;
- Certain advertising technologies.
You may withdraw consent where legally permitted.
Legal Obligations
We may process information where necessary to comply with legal, accounting, tax, regulatory, or law-enforcement obligations.
14. International Data Transfers
Genuine Suede operates online and may work with service providers located in different countries.
As a result, personal information may be transferred to, stored in, or processed in countries outside your country of residence.
Where applicable law requires safeguards for international transfers, we and our service providers may use recognized legal mechanisms designed to protect personal information.
These may include contractual safeguards or other legally approved transfer mechanisms.
15. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may depend on factors such as:
- Order fulfillment;
- Customer service;
- Warranty or return obligations;
- Fraud prevention;
- Accounting requirements;
- Tax obligations;
- Legal claims;
- Regulatory requirements.
When information is no longer required, it may be deleted, anonymized, or securely retained where legally required.
16. Data Security
We use reasonable administrative, organizational, and technical safeguards designed to protect personal information.
Security measures may include:
- Secure website connections;
- Access controls;
- Payment security measures;
- Fraud monitoring;
- Service-provider security controls.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Customers should take reasonable precautions to protect account credentials and personal information.
17. Your Privacy Rights
Depending on your location, you may have rights regarding your personal information.
These may include the right to:
- Request access to your personal information;
- Request correction of inaccurate information;
- Request deletion of personal information;
- Request restriction of processing;
- Object to certain processing;
- Withdraw consent;
- Receive certain information in a portable format;
- Opt out of certain targeted advertising;
- Opt out of certain data sharing;
- Appeal certain privacy-related decisions where applicable;
- Lodge a complaint with a data protection authority.
Privacy rights vary depending on jurisdiction and may be subject to legal exceptions.
To submit a privacy request, contact:
We may request reasonable information to verify your identity before processing certain requests.
18. European Economic Area and United Kingdom Residents
Customers located in the European Economic Area or United Kingdom may have additional rights under applicable data protection laws.
These may include:
- Access;
- Correction;
- Erasure;
- Restriction;
- Objection;
- Data portability;
- Withdrawal of consent.
You may also have the right to lodge a complaint with the data protection authority responsible for your country.
Exercising your privacy rights will not affect the lawfulness of processing carried out before a valid withdrawal of consent.
19. United States Privacy Rights
Depending on your state of residence and applicable law, you may have certain privacy rights regarding personal information.
These may include rights to:
- Know what information is collected;
- Access personal information;
- Correct inaccurate information;
- Delete certain personal information;
- Obtain a copy of personal information;
- Opt out of certain sales or sharing;
- Opt out of targeted advertising;
- Limit certain uses of sensitive personal information where applicable;
- Appeal a denied privacy request where legally required.
Genuine Suede will not discriminate against customers for exercising legally protected privacy rights.
20. California Privacy Rights
Where the California Consumer Privacy Act and related California privacy laws apply, California residents may have rights regarding their personal information.
These may include rights to:
- Know;
- Access;
- Correct;
- Delete;
- Opt out of certain sales or sharing;
- Limit certain uses of sensitive personal information where applicable.
Genuine Suede does not sell personal information for monetary compensation.
Where certain advertising-related disclosures qualify as "sharing" under California law, eligible customers may exercise applicable opt-out rights.
Requests may be submitted to:
21. Children’s Privacy
Our website and products are not intended to collect personal information knowingly from children who are not legally able to enter into online transactions without parental or guardian involvement.
If we become aware that personal information has been collected from a child in violation of applicable law, we will take reasonable steps to delete it.
Parents or legal guardians who believe a child has provided personal information improperly may contact:
22. Third-Party Links
Our website may contain links to websites or services operated by third parties.
Genuine Suede is not responsible for the privacy practices, content, or security of third-party websites.
We encourage customers to review the privacy policies of third-party services before providing personal information.
23. Social Media
If you interact with Genuine Suede through social media platforms, those platforms may collect information according to their own privacy policies.
Information you make publicly available through social media may be visible to others.
24. Business Transfers
If Genuine Suede undergoes a merger, acquisition, restructuring, financing transaction, sale of assets, or similar business event, personal information may be transferred as part of that transaction.
Any successor organization receiving personal information will remain subject to applicable privacy obligations.
25. Legal Disclosure
We may disclose personal information where reasonably necessary to:
- Comply with applicable laws;
- Respond to lawful government requests;
- Comply with court orders;
- Enforce our agreements;
- Protect our legal rights;
- Prevent fraud;
- Protect customers or other individuals;
- Investigate security incidents.
26. Do Not Track Signals
Some browsers provide "Do Not Track" signals or similar privacy controls.
Because there is not always a universally accepted standard for responding to these signals, our response may depend on the technology involved and applicable legal requirements.
Where legally required, we honor recognized opt-out preference signals supported by our website or service providers.
27. Email Communications
Customers who subscribe to marketing communications may unsubscribe at any time.
You can unsubscribe by:
- Using the unsubscribe link contained in marketing emails; or
- Contacting support@genuinesuede.com.
Even after unsubscribing from marketing emails, we may still send service-related communications regarding orders, security, payments, returns, or customer support.
28. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
- Our business operations;
- Our services;
- Shopify functionality;
- Payment processing;
- Applicable legal requirements;
- Privacy practices.
The current version will be made available through genuinesuede.com.
Material changes will be communicated when required by applicable law.
29. Contact Us
For questions about this Privacy Policy, our privacy practices, or to exercise an applicable privacy right, contact:
Genuine Suede LLC
Genuine Suede Customer Support
Website: genuinesuede.com
Email: support@genuinesuede.com
We will review privacy requests and respond within the timeframe required by applicable law.